Description
About The Role
FreshBooks is looking for a sophisticated search lead to own and evolve our most critical acquisition engine. This isn't a maintenance role - you will join a quantitatively-focused team tasked with driving growth in highly competitive auction environments. You will bring deep technical execution to build a defensible, multi-quarter roadmap that continues to keep Paid Search as a sustainable competitive advantage.
What You’ll Do
- Design and scale a mature, multi-million dollar paid search program that balances aggressive targets with long-term LTV goals
- Move beyond standard bidding, partnering with Data Science and external partners to proactively refine how we find high value customers leveraging our backend data
- Lead a rigorous testing culture investigating incrementality testing (Geo‑Lift), landing page testing, and signal-based audience targeting.
- Proactively monitor competitor presence in the auction inclu...
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