Description
Position SummaryReporting directly to the Vice President of Marketing, the Product Manager is responsible for planning, leading, and implementing all activities related to the development of a portfolio of brands, in order to achieve Leclerc’s growth objectives. This versatile role combines strategic analysis, go-to-market planning, and the execution of innovative programs.Define the strategy for developing the branded product portfolio and create an annual plan to support its long-term growth. Conduct in-depth market studies, both qualitative and quantitative, to identify consumer needs and expectations and respond effectively. Ensure ongoing competitive intelligence to optimize the product offering and commercial strategy with key clients. Coordinate every stage of the product life cycle in collaboration with multidisciplinary teams. Work in close collaboration with research and development, design, and e...
Responsibilities
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