Product Marketing Manager - LCV

The LCV Coordinator is the strategic lead for Peugeot Van´s product portfolio. This role works closely with the Brand Manager for defining and executing the Peugeot LCV strategy across the organization. Responsible for the LCV product lifecycle management, pricing, volume planning, marketing definition, sales performance, incentive and seeking for B2B opportunities. This position acts as the central point of coordination between brand strategy and business execution with other areas involved in the organization.

Responsibilities

Strategic (35%)

• Defining product strategy and positioning.
• Analyze Peugeot LCV financing behavior and develop strategies to improve penetration.
• Work together with B2B department to identify/support fleet sales opportunities.
• Work together with aftersales to improve spare parts workflow and communication with central team in France.
• Conduct market and competitor analysis to identify...