Product Marketing Specialist

Objective of the Role Support the Product Marketing Senior Specialist in bringing Spin's products and features to market effectively. This role focuses on executing compelling messaging and go-to-market strategies that translate technical capabilities into clear user value, helping to drive adoption, differentiation, and user relevance within the Mexican market. Main Responsibilities Support the execution of end-to-end go-to-market (GTM) strategies for new products or features—including assisting with launch frameworks, messaging plans, and rollout marketing tactics. Assist in defining and evolving value propositions that resonate with segmented audiences, drawing on user needs, behavior, and emotional drivers. Develop comprehensive briefs for creative execution, ensuring clarity and alignment with marketing objectives. Execute marketing plans, coordinating implementation with all required areas including social media, PR, paid media, landing pages, trade marketin...