Professional Services Senior Marketing Data Analyst Vancouver

Your Mission:

We’re looking for a Senior Marketing Data Analyst to turn complex data into actionable growth strategies. This role goes beyond reporting. It’s about understanding customer behaviour, optimizing marketing spend, and improving performance across channels.

You will act as the analytical engine of the marketing team, translating data into insights that drive decision‑making. You’ll optimize campaign performance, improve customer acquisition cost (CAC), and maximize lifetime value (LTV), while owning the source of truth for marketing performance.

You’ll work cross‑functionally to drive impact across the business:

• Product Marketing Manager (PMM): Partner closely to assess product‑market fit, analyze feature adoption, evaluate pricing, and measure go‑to‑market performance
• Marketing (Brand, Content, Social): Quantify top‑of‑funnel impact and connect brand efforts to conversion outcomes
• Sales/CRM: Support lead scor...