Description
Summary
The Sales & Marketing Head – Hematology is a pivotal leadership role responsible for shaping and delivering a high-impact, integrated commercial strategy across the Hematology portfolio in Mexico. This leader translates global and international brand strategies into locally competitive, patient-centric execution, ensuring successful launches, sustained growth, and market leadership. Acting at the intersection of strategy and execution, this role drives end-to-end commercial performance and builds a strong ecosystem of partnerships to maximize impact for patients and the business.
About the Role
Key Responsibilities
• Define and execute short- and long-term commercial strategies aligned with global and regional priorities.
• Translate global Integrated Product Strategies (IPS) into locally differentiated launch and growth plans.
• Lead cross-functional teams to deliver integrated strategies maximizing brand performance.
• Drive best-in-class launch...
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