Search Engine Marketing Specialist

Who you are

• The ideal candidate will be instrumental in building and optimizing Google and Bing campaigns, managing new campaign types like PMax and Demand Gen, and driving revenue growth
• 4-5 years experience in managing and optimizing SEM campaigns on Google and Bing within a B2B setting. Must have familiarity with new campaign types like PMax and Demand Gen
• High level of expertise using Google Sheets / Excel
• Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO.
• Data Driven mindset with strong analytical skills with a focus on delivering clarity and high-level insights for campaign optimization
• Experience with first-party data connectivity and testing new data models
• Ability to project manage across different products and geos

Desirable

• Experience using Multi-touch attribution tools such as DreamData or HockeyStack