Senior Brand Activation Director - GTM Leader, Mexico

adidas is looking for a Senior Director of Brand Activation in Mexico City to lead the end-to-end Go-To-Market strategy. The successful candidate will manage the integration of product, marketing, and activation to ensure market share growth. Responsibilities include driving growth through collaboration with sales and marketing teams, leading brand activations, and analyzing market dynamics. Ideal candidates will have strong leadership skills and a proven track record in brand activation roles within competitive environments.