Senior Brand Manager – Innovation at Guinness

Guinness Ghana is a leading brewer and marketer of premium alcoholic and malt drinks in Ghana with a mission to become the trendsetters in finding opportunities and delivering with pace to meet consumer needs. Critical to this mission is the role of Innovation in growth generation and hence have committed huge resources to purse the development and increase the contribution of Innovation to immediate, medium and long term growth of the business.

GGB PLC, originally operated in four drinks categories: stout, lager, RTD and Malt categories, but took over the marketing and distribution of Diageo Premium Spirits brands from third party – VENTURE – The commercialisation of all Diageo Spirits came under the control of GGB PLC in 2009, and effective operations started at scale in F10. GGB PLC doubled the volume of Diageo spirits in F10 (109% growth) and continues on a similar trend in F11.

Innovations are big pillar as called in the 6 MUST DO to achieve GGBL and Diag...