Senior Data Analyst - Activations, Next Best Action

Location:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

Hiring Range / Échelle salariale à l’embauche :

$75,000.00 - $95,000.00 / 75.000,00$ - 95.000,00$ (per year / par an)

Number of Openings:

1

What You will do:

Leverage diverse datasets to generate actionable insights that support Next Best Action (NBA) strategies, optimize onboarding and activation journeys, and drive business growth.

Develop, monitor, and refine NBA strategies across various channels, utilizing advanced analytics, modeling, and statistical testing (e.g., A/B, multi-variate) to optimize profit.

Conduct in-depth analyses of onboarding campaigns and customer journeys, identifying opportunities for revenue growth and cost reduction.

Design, develop, and present comprehensive reporting (daily, weekly, monthly, quarterly) and automated dashboards (e.g., Tableau, Looker) to monitor key performance indicators and track fin...