Senior Data Analyst (Product, Marketing & Business Analytics)

Location:Mexico (Remote)Type:Full-time (CONTRACTOR)Role OverviewWe are looking for a highly analytical and technicalSenior Data Analystto leadProduct, Marketing, and Business Analyticsfor Elektra Go.This role sits at the intersection ofdata, product, and growth, and is responsible for transforming complex data intoclear, actionable insightsthat drive decision-making, optimize performance, and accelerate business growth.You will own the full analytics cycle: from measurement infrastructure and data quality, to advanced analysis, executive dashboards, and strategic recommendations.This is not a reporting role — we expect you to think like a growth partner, not just an analyst.What You'll Do1.Marketing & Growth AnalyticsOwn end-to-endperformance measurement across paid media channels(Meta, Google, programmatic, SMS, and others)Evaluatecampaign ROI, CAC, ROAS, and funnel efficiency— from impression to first transactionBuild and maintainattribution models; work closely with AppsFlyer and...