Senior Data Analyst (Product, Marketing & Business Analytics)

Location: Mexico (Remote) Type: Full-time (CONTRACTOR) Role Overview We are looking for a highly analytical and technical Senior Data Analyst to lead Product, Marketing, and Business Analytics for Elektra Go.This role sits at the intersection of data, product, and growth, and is responsible for transforming complex data into clear, actionable insights that drive decision-making, optimize performance, and accelerate business growth.You will own the full analytics cycle: from measurement infrastructure and data quality, to advanced analysis, executive dashboards, and strategic recommendations.This is not a reporting role — we expect you to think like a growth partner, not just an analyst.What You'll Do1.
Marketing work closely with AppsFlyer and GA4 to ensure accurate measurement Design and analyze A/B tests, incrementality studies, and lift experiments Own the design, development, and maintenance of Marketing Mix Models (MMM) to quantify channel contribution, measure incrementali...