Full-time

Senior Demand Generation Leader at ProShop

Posted by ProShop • June 01, 2026

📍 winnipeg, mb, Canada
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Description

Lead the demand generation initiatives as ProShop's Senior Demand Generation Director, impacting growth from North America. Design strategies for inbound and outbound marketing while driving sustainable pipeline growth.

In this full-time leadership role, you will define our demand generation strategy, collaborating with various internal teams to align with business goals. Your expertise in digital marketing, ABM, and analytics will help shape ProShop's future while implementing high-impact marketing tactics.

Key Responsibilities: • Oversee demand generation across all marketing channels • Drive digital marketing, ABM, and lifecycle initiatives • Enhance pipeline performance through data-driven strategies • Organize impactful field and partner events • Manage demand generation budgets for maximum ROI

Requirements: • Proven track record in B2B SaaS demand generation • Deep understanding of digital and ABM marketing tactics • Robust analytical skills to inform s...

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