Senior Director, Brand Activation & GTM (Mexico)

adidas is seeking a Senior Director of Brand Activation in Mexico City. This role involves leading the Go-To-Market strategy, ensuring impactful consumer experiences at the point of purchase. The ideal candidate will possess proven leadership experience in dynamic environments, strong commercial acumen, and the ability to navigate both strategic and hands-on execution levels. A passion for sport and culture is essential for success in this role, alongside the ability to motivate cross-functional teams effectively.