Senior Manager, Brand Communications

Must be fluent in English and Spanish._- Purpose & Overall Relevance for the Organization:- The Sr.Manager Storytelling drives the development of an integrated, through-the-line, marketing communications package to support adidas' global and specific BU marketing and business objectives.
- KEY RESPONSIBILITIES:- Act as partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
- Manage development of short and long-term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on the consumer and marketing objectives.
- Create comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies, including all the internal stakeholders: social, PR, digital, retail- Remain up-to-date on the fa...