Senior Manager Campaign Strategy and Optimization, NARP and Business Banking

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This is a hybrid role requiring a minimum of 3 days in the Toronto office

Role Overview

The Senior Manager of Campaign Strategy and Optimization is responsible for developing and executing a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability. This role ensures all messaging aligns with the bank’s brand, regulatory requirements, and customer experience objectives while leveraging advanced analytics and technology to optimize communication effectiveness.

Key Responsibilities