Senior Manager, Content Marketing

Senior Manager, Content Marketing

The role leads a team that creates high‑impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.

Develop and execute a content strategy that fuels product‑led growth, deepens customer engagement, and amplifies the Wave story across blog, lifecycle, social, video, and in‑product education.

Responsibilities

• Content Strategy & Execution
• Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.
• Create and oversee high‑quality content across web, blog, email, social, and in‑product channels that builds awareness and drives adoption.
• Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
• Identify and optimize for SEO and organic growth opportunities ...