Description
**Role Purpose**
The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing **shopper focused content** and **instore activation assets** that bring Coca-Cola brands to life across the GB retail and away from home landscape.
This is a **new local role** , introduced only in Top 9 markets to enhance **local relevance** , **commercial integration** , and **end to end creative excellence** from **sell-in to shelf** .
As Smartwater, Costa, Stills, CCTM, and Sparkling Flavours categories accelerate in GB, the need for **high impact shopper creative** -tailored to retailer, channel, format, and consumption occasion-has become critical. This role ensures that local brand plans translate into **breakthrough, insight driven shopper assets** , optimized for POS, retail media, grocery multiples, convenience, forecourts, and foodservice outlets.
Working within the GB Integrated Marketing Experience team, this Se...
The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing **shopper focused content** and **instore activation assets** that bring Coca-Cola brands to life across the GB retail and away from home landscape.
This is a **new local role** , introduced only in Top 9 markets to enhance **local relevance** , **commercial integration** , and **end to end creative excellence** from **sell-in to shelf** .
As Smartwater, Costa, Stills, CCTM, and Sparkling Flavours categories accelerate in GB, the need for **high impact shopper creative** -tailored to retailer, channel, format, and consumption occasion-has become critical. This role ensures that local brand plans translate into **breakthrough, insight driven shopper assets** , optimized for POS, retail media, grocery multiples, convenience, forecourts, and foodservice outlets.
Working within the GB Integrated Marketing Experience team, this Se...
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