Description
Drive strategic customer insights for Hydro One as a Senior Manager in Toronto, Ontario. Lead market research initiatives to improve customer engagement and program development.
In this pivotal role, you'll support the Director of Strategy and Conservation Officer in creating an integrated center of excellence to identify customer segments. Your insights will guide the development of educational and outreach initiatives while enhancing the understanding of customer motivations through data-driven market research.
Key Responsibilities: • Develop customer segmentation models for marketing solutions • Conduct in-depth customer research to gauge behavior • Manage research and analysis of marketing performance • Collaborate with Corporate Communications for program consistency • Liaise within Customer Ops to meet customer needs
Requirements: • Knowledge of Ontario’s electricity sector • Proven experience in direct response marketing • Exceptional oral and written ...
In this pivotal role, you'll support the Director of Strategy and Conservation Officer in creating an integrated center of excellence to identify customer segments. Your insights will guide the development of educational and outreach initiatives while enhancing the understanding of customer motivations through data-driven market research.
Key Responsibilities: • Develop customer segmentation models for marketing solutions • Conduct in-depth customer research to gauge behavior • Manage research and analysis of marketing performance • Collaborate with Corporate Communications for program consistency • Liaise within Customer Ops to meet customer needs
Requirements: • Knowledge of Ontario’s electricity sector • Proven experience in direct response marketing • Exceptional oral and written ...
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