Senior Manager, Take to Market - Tangerine

What you will be doing:

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take-to-Market practice (within Tangerine), drives full-funnel marketing programs, and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.

Responsibilities

• Marketing Program Development
  • With Director, sets and refines annual and quarterly marketing plans for assigned portfolio.
  • Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
  • Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Collaborates with v...