Senior Marketing Automation & Lifecycle Manager

Senior Marketing Automation & Lifecycle Manager

We’re looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. You will build and design both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the funnel – from awareness to adoption to utilization.

Our team of 5 people is based remotely in North America and is responsible for driving adoption, revenue, and long-term growth for Lightspeed Financial Services through product marketing and go-to-market strategy.

What You’ll Be Doing

• Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)
• Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows
• Transition marketing from batch campaigns to trigger-based, behavior-driv...