Full-time

Senior Media Planner

Posted by Initiative • May 29, 2026

📍 toronto, on, Canada
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Description

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

  • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
  • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
  • Develop ability to effectively manage client conversations and expectations.
  • Remain up-to-date with latest updates from major media partners.
  • Ensure that all media plans adhere to the agency's values, philoso...

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