Senior Performance Marketing Leader

Take the lead as a Senior Performance Marketing Leader at Trail Appliances, focusing on digital growth and optimization in a hybrid setting. Emphasize data-driven strategies for in-store and online success.
As the Head of Growth and Performance Marketing, you will steer the digital marketing efforts that drive both eCommerce and brick-and-mortar performance. This hands-on role involves collaboration across teams to enhance tracking, attribution, and overall marketing performance through advanced tactics and AI tools.
Key Responsibilities:
• Oversee growth initiatives across digital paid media
• Develop effective budget strategies and campaign performance metrics
• Partner with analytics to ensure accurate measurement frameworks
• Implement structured testing for marketing strategies
• Manage external agency relationships to maximize effectiveness
Requirements:
• Degree in relevant fields such as Marketing or Business
• 7+ years in performance marketing rol...