Senior Performance Marketing Manager for DTC Funnel Building and Optimization

Join a dynamic DTC growth team as a Senior Performance Marketing Manager, focusing on funnel building and optimization within a hybrid work environment. This role blends CRO, media buying, and creative strategy expertise to drive revenue growth.

You will take charge of the complete performance funnel, from initial traffic acquisition to conversion optimization. The ideal candidate is self-sufficient, thrives in a fast-paced environment, and is eager to lead creative teams while implementing effective marketing strategies to meet CPA goals.

Key Responsibilities: • Create and oversee DTC performance funnels • Manage A/B testing and CRO strategies • Direct media buying strategy and optimizations • Develop and oversee creative strategies and testing • Work closely with web teams to implement tests

Requirements: • 3-5 years in performance marketing with DTC focus • Strong background in CRO and optimization techniques • Expertise in paid media and creative strategy...