Senior Performance Marketing Specialist

Responsibilities: Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth.

Conduct market research and competitive analysis to identify new opportunities and trends in the industry.

Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates.

Collaborate with creative teams to develop compelling ad copies, landing pages, and marketing assets.

Monitor and report on key performance indicators (e.g.

cost per lead) to measure the effectiveness of marketing campaigns.

Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.

Identify and test new marketing channels and platforms to expand reach and drive performance.

Plan, execute, and optimize performance marketing campaigns across various channels, including paid search, display advertising, social media, and a...