Social Media Analyst

Publicis Global Delivery (PGD) , the talent powerhouse of Publicis Groupe, founded in 1926 and now the world’s #1 largest communications group , is looking for a Social Media Analyst with experience in managing and optimizing paid campaigns across key platforms such as Meta Ads, TikTok Ads, and Google Ads .

This role is key to driving performance and delivering results aligned with business goals of our global clients. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Key Responsibilities

• Work directly with agencies in the US or Europe to activate, monitor, and optimize social media campaigns for global clients.
• Plan, execute, and optimize campaigns on platforms such as Meta (Facebook, Instagram) and TikTok.
• Monitor and analyze key performance metrics (CTR, CPC, CPA, ROAS).
• Conduct A/B testing to continuously imp...