Social Media Manager (Coordinator)

General Function
Reports to VP Marketing
Daily interaction with graphics team, German marketing manager
Monthly updates on Social Media strategy, content, messaging and best practices provided to European Distributors

Overview

• Develop and set the strategy and direction for social media platform mix working with best practice frameworks
• Organic and Paid Campaigns
• Develop & recommend strategy, content format, and posting tactics ensuring consistent brand messaging
• Plan and execute social media strategy and manage calendars, including scheduling, across all social platforms (Instagram, FB, YT)
• Recommend content / creative strategies for consumer email campaigns
• Schedule themes to develop and implement creative content for weekly DTC email campaigns
• Manage and brief internal creative team for channel specific creative
• Content, Format, Message, Call To Action (CTA), Links, etc.