Social Media Short Form Video Content Creator

As our Head of Content & Marketing, you will be the creative engine and strategic mastermind behind our brand. You will own the entire marketing funnel—from conceptualizing high-level brand campaigns (like our energetic Chinese New Year promos) to getting your hands dirty shooting reels and designing ad creatives. You are a storyteller, a data-driven marketer, and a massive pet lover all rolled into one.

Key Responsibilities

• Brand Strategy & Leadership:

• Develop and execute a comprehensive, multi-channel marketing calendar (Social Media, Email, Website, In-Store).

• Act as the guardian of our brand identity, ensuring consistency in our tone of voice, visual aesthetics (championing our vibrant color palettes!), and brand messaging across all touchpoints.

• Plan and lead seasonal campaigns, product launches, and promotional events.

Content Creation & Social Media