Specialist, CRM & Lifecycle Marketing

As Specialist, Customer Activation, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.

Responsibilities

Execution & Delivery

• Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
• Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
• Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and beh...