Description
KEY RESPONSIBILITIES
- Lead the strategy and daily operations of the Sportsbook vertical, ensuring alignment with business goals and market opportunities.
- Manage sportsbook operations, including betting markets, odds monitoring, campaigns, and event visibility.
- Coordinate the sportsbook calendar according to major sports events, tournaments, and local market opportunities.
- Work closely with providers to ensure competitive betting experiences, proper market availability, and operational stability.
- Plan and execute sportsbook promotional campaigns such as free bets, odds boosts, cashback offers, accumulator campaigns, and special event activations.
- Monitor daily sportsbook performance, tracking KPIs such as turnover, GGR, NGR, active bettors, conversion, retention, and promotional engagement.
- Collaborate with CRM and Marketing teams to ensure aligned communication strategies and optimized user engageme...
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