Sr. Lead Digital Marketing Manager, Paid Media (Toronto)

This position operates in a hybrid model with 6–8 days a month in‑office (every Wednesday and every other Thursday) from our Atlanta or Toronto offices.

Responsibilities

• Strategy, Cross‑Functional Leadership, and Executive Decision Support – Own full‑funnel paid media strategy across the portfolio, translating business priorities into budgets, KPIs, and channel investments while leading cross‑functional initiatives and delivering executive‑ready insights to guide planning, prioritization, and governance.
• Bottom of Funnel Advertising – PPC (Search & Performance) – Own and optimize high‑intent search programs across Google and Microsoft Ads, including bidding, keywords, testing, tracking, and CRO collaboration to drive MQL quality and ROAS.
• Mid Funnel Advertising – Paid Social & Retargeting – Plan and execute audience‑based paid social and retargeting campaigns with structured experimentation, aligning creative and messaging across Marketing p...