Description
Description
Essential Responsibilities
Define and lead partnership marketing strategy for BNPL across priority Large Enterprise accounts in Canada
Serve as the marketing thought partner to Enterprise Sales leadership, identifying growth opportunities and building joint business plans
Develop and execute integrated co-marketing campaigns that drive BNPL adoption, incremental volume, and customer acquisition
Build scalable frameworks for joint go-to-market activation across retail, eCommerce, and omnichannel environments
Partner with Global and Regional Marketing to localize enterprise initiatives for the Canadian market
Influence executive stakeholders internally and externally to align on shared objectives, KPIs, and success metrics
Identify industry trends, competitive insights, and customer behavior shifts to inform strategic recommendations
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