Description
The Sr. Manager, Measurement & Insights lead for CA Segment is a senior leadership role within the Global Digital Marketing organization. The Sr. Manager of Canada Measurement & Insights would be responsible for standardizing digital measurement framework, end-to-end marketing intelligence enablement and analytics engineering to accelerate digital sales growth, strengthen customer experiences, optimize brand performance, and improve distribution outcomes for Manulife’s Canada segment as a global SME.
This role leads and develops a high-performing team of digital analysts, marketing analysts and analytics engineers, setting standards for analytical rigor, experimentation excellence, and trustworthy insights.
The position also serves as a strategic partner to Segment Marketing, Digital, Distribution, CX, Product and regional business leaders, ensuring digital analytics translates into measurable business value, smarter investments, and market-ready playbooks.
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