Full-time

Strategic Retail Experience Director for Lottery Innovation

Posted by Western Canada Lottery Corporation (WCLC) • June 08, 2026

📍 calgary, ab, Canada
Apply Now

Description

Lead the innovative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance.

In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.

Key Responsibilities: • Oversee product distribution strategy across all channels • Define and manage retail KPIs to support continuous improvement • Modernize in-store merchandising and customer experiences • Develop omnichannel features for cohesive product offerings • Represent retail interests in national planning and integrations

Requirements: • 10+ years in progressive retail leadership • Degree in a rel...

Ready to Seal the Deal?

Submit your application today and take the next step in your career with Western Canada Lottery Corporation (WCLC).

Apply for this Job