VP, Demand Generation

Viral Nation is looking for a VP of Demand Generation – a revenue-focused enterprise demand generation leader who will build qualified pipeline at scale, drive key SQL growth quarter over quarter, and make our marketing engine more AI-native, measurable, and performance-driven.

Responsibilities

• Build and lead Viral Nation’s enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs.
• Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts.
• Define and continuously refine ICP strategy, account segmentation, audience targeting, and funnel design in partnership with sales and RevOps.
• Build a rigorous operating cadence around dashboards, performance reviews, testing, attribution, and channel optimization.
• Design AI-enabled marketing workflows that materially improve throughp...